The Duracell Bunny


Do you remember the “Duracell Bunny”?

For those of you scratching your head, let me explain.  The Duracell Bunny was a piece of advertising that was intended to show that if you used Duracell in your battery driven equipment, it would last longer than other batteries.

The Duracell Bunny would undertake all manner of exciting activities, running, clashing cymbals etc. and would manage to do it faster and for longer than its competitors which would wear out with alarming regularity.  But, what the advertisers don’t tell you is that, eventually, even the Duracell Bunny would run out of energy.

Over the past couple of weeks I began to understand how the Duracell Bunny feels when his batteries run flat.  I am in a really privileged position, I love my job.  I have a great family and a wonderful family life.  I enjoy working hard but, the batteries have begun to run down a bit!

I have been good I have taken time off, but still, the “spiritual batteries” have been running down.

Today, I have undertaken a good spiritual practice for those times when the batteries are running low, I have had a Sabbath.

I wonder what you think of when you read that word?  Perhaps an image of the old fashioned Sunday, everything closed nothing good on the telly and nothing to do.  Maybe the image is one of rules and regulations, the “thou shalt nots”.

I really believe this is a distorted picture of what a Sabbath really is about.  A Sabbath should be a time of “re-creation” a time of meeting with God and being refreshed and refueled by Him.  A Sabbath is a time of reconnecting in our relationship with and to God.

So, my Sabbath began at 6am.  Along with a good friend, I traveled to Lincoln for a fantastic time of worship and teaching.  It was great to see some friends (I was going to say “old friends” but, that could get me into trouble!).  Yes, it was a long day but it was so worth it!  Batteries are re-charged, and I am ready to go again.

O Sabbath rest by Galilee!

O calm of hills above,

Where Jesus knelt to share with Thee

The silence of eternity

Interpreted by love!

(John Greenleaf Whittier)


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